BRISCOE WESTERN ART MUSEUM
The Briscoe Western Art Museum is a world-class museum devoted to the art, history and culture of the American West. The Briscoe is home to many rare artifacts that provide a contextual emphasis on San Antonio, South Texas and the Southwest. The Briscoe hosts many national exhibits as well as local, annual events that required a local agency partner to help promote engagement, attendance and membership. A public relations and advertising campaign was defined to disseminate The Briscoe story and expose to as wide array an audience as possible to the complexities and the beauties that define the American Southwest.